Business: Druk, a thriving local liquor chain with multiple branches, providing liquor and accessories.
Challenge: Druk wants to increase foot traffic to its stores. Despite having competitive prices and a wide selection, it has noticed a decline in in-store visits.
Solution: WAKARIO's "Customer Acquisition Program."
Journey to Success Steps:
- Understanding the Customer Base: We start by analyzing Druk's customer data across multiple touchpoints - including purchasing history from the POS, online browsing behavior, and customer feedback from CRM systems. We gain insights into their shopping behaviors, preferences, and patterns.
- Store Traffic Analytics: By installing traffic counting sensors in Druk's branches, we gather real-time data on customer footfall, visit duration, and peak hours. This data helps us understand customer behavior within the stores and identify opportunities to enhance the in-store experience.
- Local Market Analysis: We analyze the local market around each Druk store to understand factors like competition, population demographics, and potential untapped customer segments.
- Geo-targeted Marketing Campaigns: Leveraging location data, we design targeted marketing campaigns to reach potential customers in the vicinity of each Druk store. This could include personalized offers, discounts on frequently bought items, and events or promotions at the store.
- Optimizing Store Layout and Merchandise Mix: Based on customer shopping behaviors and preferences, we provide recommendations on store layout and merchandise mix to make shopping more convenient and attractive for customers.
- Loyalty Program Optimization: We help Druk revamp their loyalty program, making it more engaging and rewarding for customers. This encourages repeat visits and builds stronger customer relationships.
- Measure and Iterate: We monitor the effectiveness of our strategies, analyze feedback, and continuously refine our approach to ensure maximum foot traffic.
By adopting WAKARIO's approach, Druk can attract more customers to their stores, enhance their shopping experience, and foster customer loyalty.
